HappyOrNot® Feedback Platforms
Get real-time customer satisfaction data at the exact moment and place the experience happens, so you can fix problems before they cost you customers.
RESEARCH SHOWS
96% of unhappy customers never complain. They just leave.
Each dissatisfied customer shares their experience with 9 to 15 people on average. That is a slow, invisible drain on your reputation and your revenue. Our product helps you catch these moments before they spiral.
Drive continuous growth with real-time feedback
HappyOrNot® terminals collect more feedback than any other system in the world.
The design is simple on purpose. A customer presses a Smiley button. That single tap gives you data tied to a specific time, location, and experience.
Find out exactly what is working and what is not.
Real-time feedback
Real-time feedback
What our platforms do for your business
Capture Feedback in Seconds
HappyOrNot collects customer sentiment instantly through Smiley kiosks, smart signage with QR codes, and digital touchpoints. Every tap and comment becomes a live signal the moment it happens.
Turn Data Into Clear Insights
Every response feeds directly into HappyOrNot Analytics, powered by an AI feedback model that transforms real-time feedback into trends, patterns, and actionable insights you can actually use.
Increase customer loyalty
Customers notice when a business listens and improves. When you act on feedback, you build trust. Trust brings people back. Repeat customers spend more and refer others.
See the Impact From Day One
On average, businesses see 30% fewer unhappy customers in their first year. With 50% of customers willing to switch after just one bad experience and 86% ready to pay more for great service, the cost of not acting is too high to ignore.
Choose your system
Smiley Terminal
A simple push-button kiosk that captures real-time customer satisfaction at the point of service and turns it into actionable insights. One press. One second. Maximum response rates.
Available in:
- Stand
- Table
- Mini
- Rail
- Wall version
Completely wireless. Ready to use in minutes. Custom branding available.
Smiley Touch
A touchscreen feedback terminal that goes beyond the basic rating. Customers answer follow-up questions and leave open comments right after their experience. You get the full picture, not just a score.
Available in:
- Stand
- Table
- Wall
Perfect for any location where you need to understand the reason behind the rating
Smiley Digital
A digital feedback tool that works through email and website embeds. It brings the same HappyOrNot® experience to your online channels, so you can measure satisfaction beyond your physical locations.
Use it to collect feedback from customers who do not interact with your in-store terminals. Align your online and offline satisfaction scores. Get a complete view of your customer experience.
Why 4000+ organizations choose HappyOrNot®
The World’s Highest Feedback Response Rates
HappyOrNot terminals collect more responses than any other feedback system. The one-second, anonymous format removes all friction. Customers tap as they walk by. You get more data, more often, from more people.
Real-Time Analytics Built In
Every terminal comes with HappyOrNot Analytics software. You see your data in a clear, easy-to-read dashboard. You get automated reports, real-time alerts, and trend data that your whole team can understand and act on.
Proven Across 135 Countries
Over two billion feedback responses collected. Clients in retail, healthcare, aviation, banking, education, and more. HappyOrNot is the global standard for real-time customer satisfaction measurement.
The Only Distributor in Southeast Asia
We are the exclusive HappyOrNot distributor in Southeast Asia. That means you get full local support, fast response times, and a team that understands your market. You do not deal with overseas support desks. You deal with us.
HappyOrNot®
Surveys and Comment Cards
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Frequently asked questions
What it HappyOrNot®?
HappyOrNot is a customer feedback platform that captures in-the-moment sentiment in seconds through Smiley feedback kiosks, intelligent signage with QR, and digital touchpoints. Each tap or short comment becomes a live signal in HappyOrNot Analytics, which is powered by a uniquely trained AI feedback model. It transforms live and written feedback into clear, reliable insights for instant action, providing a real-time picture and surfacing trends to improve experiences immediately and over time.
Who uses HappyOrNo®?
HappyOrNot serves 4,000+ organizations worldwide, from SMBs to global enterprises. Teams use it to measure customer experience, employee satisfaction, and service quality at key touchpoints across retail, grocery, convenience and fuel, food service, transportation, healthcare, hospitality, and workplaces, including offices, campuses, factories, and public services.
How does HappyOrNot Work®?
HappyOrNot® is a full customer feedback solution comprised of the hardware, the software, and the service. We help you increase your customer satisfaction and revenue by making operational decisions based on data. The steps are simple:
- Collect lots of instant feedback with our Smileys
- Learn how to improve with user-friendly Analytics
- Make informed decisions and tackle issues based on customer feedback data, and repeat!
What effect will HappyOrNot® have on my business?
On average, our customers achieve 30% less unhappy customers in their first year of using HappyOrNot.
Why is having happy customers important? Research shows that
- 50% of customers will switch to a competitor after just one bad experience
- 86% of buyers are willing to pay more for great customer experience
- Customer-centric companies are 60% more profitable than others
Does every Smiley Product come with HappyOrNot® Analytics?
Yes, all Smiley products share the same easy-to-use insightful Analytics tool and it’s included in every package.