Tap & Tell:
HappyOrNot Real-Time Feedback Solutions
What are customers enjoying? Where are patients encountering difficulties? How do employees feel about their workplace?
HappyOrNot makes feedback easy to share while the experience is still fresh. Physical and digital solutions bring everyday reactions into view, helping your team recognize what works and decide where to focus next.
Meet Tap & Tell, the dedicated HappyOrNot sub-brand of G.U.L.F. Trading Wireless Solutions Corp., an Elite Reseller of Finland’s HappyOrNot real-time feedback solution across Southeast Asia.
Through Tap & Tell, we help you choose the right feedback channels, understand what people are telling you, and put those insights to work.
RESEARCH SHOWS
96% of unhappy customers never complain. They just leave.
Each dissatisfied customer shares their experience with 9 to 15 people on average. That is a slow, invisible drain on your reputation and your revenue. Our product helps you catch these moments before they spiral.
Drive continuous growth with real-time feedback
Our Real-time Feedback Terminals collect more feedback than any other system in the world.
The design is simple on purpose. A customer presses a Smiley button. That single tap gives you data tied to a specific time, location, and experience.
Find out exactly what is working and what is not.
Real-time feedback
Real-time feedback
What our platforms do for your business
Ask where the experience happens.
A customer finishes shopping. A patient leaves a service desk. An employee uses a workplace facility. Each has an experience worth understanding, but may have little time for a lengthy survey.
Place a convenient feedback option at the relevant touchpoint. A quick smiley rating makes participation simple, while selected solutions offer follow-up questions and comments to help explain the response.
See when and where to focus
Review feedback by time, location, and touchpoint in HappyOrNot Analytics. Look for recurring concerns, satisfaction dips during busy periods, or consistently positive experiences that other teams could learn from.
Make a change. Keep listening.
Use feedback to choose a practical improvement, then review subsequent responses to see how satisfaction develops. Consider the results alongside operational context and use what you learn to guide the next decision.
See the Impact From Day One
On average, businesses see 30% fewer unhappy customers in their first year. With 50% of customers willing to switch after just one bad experience and 86% ready to pay more for great service, the cost of not acting is too high to ignore.
Choose your system
A quick press captures the moment.
Smiley Terminal
Physical smiley buttons give people a simple way to share a rating and keep moving. A practical option for busy environments where convenience matters.
- Stand
- Table
- Wall Mounted
Completely wireless. Ready to use in minutes. Custom branding available.
Understand what influenced the rating.
Smiley Touch
Combine smiley ratings with touchscreen follow-up questions and comments. Give people room to explain their experience and your team more context to work with.
Available in:
- Stand
- Table
- Wall
Perfect for any location where you need to understand the reason behind the rating
Tap or scan to share feedback.
Smiley Signs
Extend feedback collection through NFC- and QR-enabled signage. People use their smartphones to access a short survey, helping you reach more touchpoints across your premises.
Best for: E-commerce, online service portals, multi-channel feedback
Smiley Digital
A digital feedback tool that works through email and website embeds. It brings the same HappyOrNot® experience to your online channels, so you can measure satisfaction beyond your physical locations.
Use it to collect feedback from customers who do not interact with your in-store terminals. Align your online and offline satisfaction scores. Get a complete view of your customer experience.
Why 4000+ organizations choose our Real-time Feedback Terminals
The World’s Highest Feedback Response Rates
HappyOrNot terminals collect more responses than any other feedback system. The one-second, anonymous format removes all friction. Customers tap as they walk by. You get more data, more often, from more people.
Real-Time Analytics Built In
Every terminal comes with HappyOrNot Analytics software. You see your data in a clear, easy-to-read dashboard. You get automated reports, real-time alerts, and trend data that your whole team can understand and act on.
Proven Across 135 Countries
Over two billion feedback responses collected. Clients in retail, healthcare, aviation, banking, education, and more. HappyOrNot is the global standard for real-time customer satisfaction measurement.
The Only Distributor in Southeast Asia
We are the exclusive HappyOrNot distributor in Southeast Asia. That means you get full local support, fast response times, and a team that understands your market. You do not deal with overseas support desks. You deal with us.
Our Real-time Feedback Terminals
Surveys and Comment Cards
Frequently asked questions
What are real-time feedback terminals?
HappyOrNot is a customer feedback platform that captures in-the-moment sentiment in seconds through Smiley feedback kiosks, intelligent signage with QR, and digital touchpoints. Each tap or short comment becomes a live signal in HappyOrNot Analytics, which is powered by a uniquely trained AI feedback model. It transforms live and written feedback into clear, reliable insights for instant action, providing a real-time picture and surfacing trends to improve experiences immediately and over time.
Who uses real-time feedback terminals?
HappyOrNot serves 4,000+ organizations worldwide, from SMBs to global enterprises. Teams use it to measure customer experience, employee satisfaction, and service quality at key touchpoints across retail, grocery, convenience and fuel, food service, transportation, healthcare, hospitality, and workplaces, including offices, campuses, factories, and public services.
How does real-time feedback terminals work?
HappyOrNot® is a full customer feedback solution comprised of the hardware, the software, and the service. We help you increase your customer satisfaction and revenue by making operational decisions based on data. The steps are simple:
- Collect lots of instant feedback with our Smileys
- Learn how to improve with user-friendly Analytics
- Make informed decisions and tackle issues based on customer feedback data, and repeat!
What effect will real-time feedback terminals have on my business?
On average, our customers achieve 30% less unhappy customers in their first year of using HappyOrNot.
Why is having happy customers important? Research shows that
- 50% of customers will switch to a competitor after just one bad experience
- 86% of buyers are willing to pay more for great customer experience
- Customer-centric companies are 60% more profitable than others
Does every Smiley Product come with real-time feedback terminals analytics?
Yes, all Smiley products share the same easy-to-use insightful Analytics tool and it’s included in every package.